Rougemont, Québec, January 24, 2020 – A. Lassonde Inc. (Lassonde) announces that it has terminated its sponsorship agreement with the Montreal International Marathon which allowed the use of its Oasis brand.
Over the past few years, the Montreal International Marathon has experienced a significant number of shortcomings in the organization and running of its races, including operational, logistical and security problems. Lassonde met with the organizers and directors of the Montreal International Marathon on several occasions to ensure that each race complied with its sponsorship agreement and the industry standards for an event of this magnitude. To Lassonde’s great disappointment, these shortcomings continued in the past few races, including the unfortunate incidents that occurred in 2019.
Lassonde supports the benefits of physical activity and healthy lifestyles for the health and well-being of everyone. This is the spirit in which Lassonde sponsored the Montreal International Marathon for 17 consecutive years via its Oasis brand.